The deadline for both corporations on extension and personal 1040 filings are now in site, with back to school and labor day looming the finish line for the procrastinators marathon is at hand. This gives advisors that own Tax Offices another target window for attracting these folks if the messaging is right, so why do either companies or people wait until they have just a few weeks to go before they take action?
With small companies its often that the end K-1 that is going to be issued to the owners are not needed because their personal tax return is also on extension and the plan to deal with it in late summer is firmly in the mental game plan so has allowed that job to stay in the batter’s box. With larger companies it can be a great number of items from seasonality of cash flows to accounting or software changes that put them behind and putting off filing a tax return being right up there with putting off a proctologic exam, the taxes became the only thing that felt good to put off at the time they couldn’t get all the work done.
What does a Tax Office owner do to attract those prospects and more importantly do they want too?
The normal time frames needed for traditional print campaigns are no longer available so advisors that rely on the mail box would “be out” for attracting the business returns and would need to act by mid next week if they wanted to get personal 1040 messaging out. That leaves advisors that use more nimble means such as Radio, Social Media and at any Seminar or other Event scheduled in the next week where an “announcement” and extra coupon in the hand out package can be executed.
What’s the message that will attract the audience prospect?
“Don’t be regretful , embarrassed or reluctant to say, I still haven’t filed last year’s Taxes!”
Lots of good Americans for a large number of reasons haven’t filed their 2014 tax returns. This Announcement is simply to say, ” We WANT the JOB….Call US!”
We can get it done, and make it a painless and simple procedure, we cost much less that you think so let’s discuss it today! Call, text or e mail us at _______________________________________________.
Now the question … do you want too? The answer depends on your calendar first, are you available to work every day until sept 15th? If the answer is, “my calendar is already pretty full”…..than don’t go after businesses!
The nature of business accounting is more complex and to get a new unknown set of books is often many hours or correcting accounting errors before you can tackle the return. Our cloud CPA`s are awesome but not magical and your setting yourself up for failure and stress with no end benefit or prospect conversion likely.
The personal 1040 is another story generally speaking. Often still complex but not in the same ways as a business return and with time still to get them done and done well, the opportunity to make the conversion from satisfied Tax Client to Financial Client is very high!!
Shorter version of this Blog: Check your calendar and if you have time to stop everything and work on the Tax Intakes, then get the word out now by Radio, Social Media and at Events and pass on Business returns but accept Personal ones! You`ll thank me as these clients almost often turn into too valuable Financial Planning Clients as well!
You`re Welcome,
The “Tax What if” Dr;_)