Ever had a “light bulb” moment? I have been driving since I was 15 years old and I’m 52 now. I’ve driven at least a million miles and I own a few cars (I collect certain types) and when driving my wife’s car or one from the collection that I haven’t driven in a while, inevitably it’s time to put in gas. I pull up to a pump and get out and realize that the gas cap is on the other side, back up the car turn it around with a sigh and fill it up. Then this year the “light bulb” moment, while trying to figure out the dash board “iPhone” charger fuse location, I happened to be looking at the diagram of the fuel gauge in the manual from the glove box and I see it.
“On all American cars and trucks the fuel symbol appears on the left or right side of the fuel gauge to indicate the location of the fill cap on the automobile”
I ran to the barn and looked at the Jag, the Caddy, the GMC….I’ll be damned. LIGHT BULB AT 52, Homer Simpson`s got nothing on me!
People often have simple truths right in front of them but don’t always “connect the dots” until they have their “light bulb” moment. Tax marketing using a simple and straight forward approach to telling people that they are 100% IN CONTROL of their own tax bill, can assist a few prospects each time you reach out to them see the simple truth in front of them.
Here is how that E-Mail or Letter or Social Post might read;
Dear Prospect,
If you haven’t already filed your tax return, you`re just waiting on a few more documents and you are thinking about it. Often people have an “Angst” about what their tax outcome will be, some even lose sleep! Those same people will then go to a tax preparation service that’s different than ours, like an H&R Block or a Jackson & Hewitt and have the return prepared and then suffer through the end result.
There is a better way, our way!
We don’t just prepare your tax return. We help people look for honest and often overlooked tax deductions that people don’t think about. Just as a quick example last week in our network, by the CPA trying a little harder, we uncovered that one client whom was taking care of her mother could have been claiming her as a dependent for the last two years, and after properly filing this year’s return and amending last year’s return she will be getting an additional $1604.00 refund.
We invite you to use us this year and if you do this is what will happen.
You bring us two years prior returns and your current documents. The CPA or EA (we have both) will carefully prepare your return and also review the prior years and look for anything that might have been missed by a “go fast, crank`em out, next ,next, next” service. We will put any observations in writing and then help you file the return. We will also give you a list of behavior changes that you can decide to follow going forward to further plan a better tax outcome for next year as well.
We do all that and charge about 50% less than what people pay at those “Other Services” and this week for we are having a special for $159.00 including Fed and State preparation including all schedules and no surprises!
You could keep feeling and/or acting like you’re not in control of your tax outcome. Or you can decide to break a “not so good habit” and instead adopt a new one with us…THIS IS YOUR YEAR!
Call us at ___ __ ____ or e-mail us at HGVGV@HJGVKJGV and we’ll call you!
By making people think about the way they behave and how the “other services” behave you can help people have a “Light Bulb” moment. If they think about that behavior and reflect on it being a bad habit that they can change you`ll get a phone call. Keep getting that message out consistently, as not everyone’s light bulbs come on at the same time about different things. My gas gauge light bulb took 37 years….but it’s on now!
As always, you`re Welcome!
The Tax “What if” Dr;-)